Refreshing or redesigning existing
● A refresh is any update that doesn’t change the overall structure of your site. You may decide to change your logo. You might breathe some fresh life into your website by updating your branding colours and graphics but keep your content as it is. Your navigation menu, all of your existing pages, and any blog posts stay just as they are, within the same hierarchy.
● A website redesign is the process of changing and updating the content, structure, format, and navigation of your website to improve performance and convert more visitors. Maybe you just finished a brand overhaul, or your product was recently updated. Whatever your reason, a redesign can be a huge success.
● Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. Regardless of why your company is interested in a website redesign, the project itself is a massive undertaking. Not to mention an important one to get right considering the critical role your website plays in your marketing and brand image.